We have done a complete overhaul and tweaking to the site and I am really excited about what this means for the future business for Jumble Studios.
I was receiving a lot of feed back from friends, colleagues, and clients about the site and asking them the "who/what/why" questions and genuinely how the felt about it. Here's what I was receiving:
- The site looks really professional, I thought your company was a massive organization.
- I like it but it's hard for me to know specifically what you do.
- Your pricing section is very difficult to understand.
- I never knew the true quality of your product, this video has gone above and beyond my expectations.
With that feedback along with some very detailed reports from 'Google Analytics', I was seeing a trend that was very inspiring and at the same time very confusing to me.
Jumble Studios has a very high visitor count, for a site this size, as well has very impressive stats about how long people visit my site and what pages they view and in what order. This information was very detailed and specific - it allowed me to see where my visitors were going and where they were leaving...
From the information I gathered I felt it was time to revamp how I looked at things. I decided to focus on ONE key point - 'What does my customer want?' , not What do I want my customer to want... Very big difference, and I decided this:
- My customer wants to have very specific pricing structure
- They want to know exactly what we do and how we're different
- Emotionally driven choices rather than price as a bottom line factor
- More details and specifics
Conclusion:
Check out the pricing page and I think you'll get a good idea about all four of those points. It is very dynamic, very specific, drills down to the core of what makes our videos stand out, and finally gives you a way to present it all so we can communicate all the little things thereafter.
One thing I noticed about my competitors is that they have this long, ridiculous form you have to fill out where you need to know exactly what you want when you order - nowhere does it ask you how you want your viewers to feel, nowhere does it ask you any sort of emotion. I feel that this major change coupled with a lot of updates to the 'what we do' portion is going to help explain Who/What/Why in a much more user-friendly fashion.
So, check it out and drop me a line - What do you think?
-Mathew Komyanek-
Jumble Studios
